Mosie Baby Website Designs
Company Overview: 12% of people in the U.S struggle to get pregnant. While there are multiple alternative methods to conceive, they all involve doctor visits and are very costly. Mosie Baby has created the first and only syringe designed for at home-insemination.
Working as a UX Designer at Mosie Baby, I lead the creation of new website pages and redesigned existing ones.
Research for these website pages included heuristic analysis, market research, interviews, surveys, customer service insight and usability testing.
Showcased below are two pages I have fully designed:
Provider's Page:
Target User: Health Care Provider's and Experts interested in partnering with Mosie Baby and using the Mosie syringe in their practice.
Desktop Design
Mobile Design
This web page is targeted towards experts in the medical field who are knowledgeable about fertility and are more interested in learning about how Mosie compared to other insemination methods on the market and how it can benefit their practice. Most research for this page came from market research of what other fertility companies were doing to bring in providers. We also help usability testing sessions with medical professionals in our network to better understand their needs from a page like this.
Two key design differences between Mobile and Desktop that I would like to highlight are below:
Bullet Points are collapsable on mobile to not only declutter the screen and reduce scrolling but also to highlight the main points without overloading the user with information they are not ready to read more about .
Table Columns and Rows were flipped based on usability test feedback. In addition to that, row titles were incorporated into the bullet points to allow more screen space. Half of the second section remained in view to better compare and contrast data between each method while sliding through.
The live page can be viewed here.
How Mosie Works Page:
Target User: Individuals trying to conceive who have never heard of Mosie Baby or would like to learn more about it.
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Problem: The Mosie Kit, which is Mosie Baby's patent-pending syringe, includes "how to use" instructions upon purchase. However, the company's website lacked detailed explanation on how to use the syringe (users have to navigate multiple website pages and search through blog entries to find that information). This barred people interested in the product from purchasing. Additionally, our customer service team was overwhelmed with inquiries related to this subject. Thus, there was a need to fully flesh out a page detailing everything related to how this product functions and how to use it.
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Solution: Our research showed that people interested in Mosie Baby wanted answers to who can use Mosie, when to use it, how to use it, and what makes it work better than other means of artificial insemination. Logical progression of information was important to the page's design so that the user can better digest all the information presented at once. Providing visual components such as infographics, videos, and diagrams helped target different learning styles.
Desktop Design
Mobile Design
Outcome: Not only did this page dramatically reduce customer service inquires after the first month of its published date, but Google Analytics showed that once a user landed on the Mosie Baby website home page, their #1 first interaction was to visit to the "How It Works Page." Second interactions included visiting the "Shop" page, which verified that most customers wanted thorough information on the product before purchasing.
Link to the How It Works Page